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First Exercise – Chapter 11 – Explain how online ads are similar and different from other media ads. 
Second Exercise – Chapter 12 – Explain why having an emotional connection is the common denominator for most successful ads. Use your own emotional connection to certain ads as part of your answer.  
Third Exercise –  Describe what is meant by “guerrilla marketing.” Give examples of products and/or services that you know have employed this strategy, or that you discovered from searching the Internet. Watch the YouTube video below for additional explanation of Guerrilla Marketing.