Business Context. Do a market analysis around the customer including Segmentation,
Always try to divide your target market into useful slices or segments. Market Size and Growth.
You need to be able to measure and quantify your market. Market Trends. You need to
understand what’s going on with your market. What marketing trends and fashions do you see
having an influence on your market segments? Finish with summary of opportunities and
threats.
Coporate Governance and Ethics. Include a Corporate Governance/Ethics narrative. How
will the firm: maintain its reputation?
