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All essays must conform to CMOS 17th ed. Read: The Jossey – Bass Handbook of NonProfit
Leadership and Management 4th ed. David O. Renz, Chapter 13 & 14. Essay must have a
cover page and all the other pages must be numbered accept the cover page, footnotes
and a separate bibliography page. Topic: Grassroots organizing represents the richest
example of NPO advocacy and lobbying because it engages the people being affected by
an issue to organize themselves to bring about the desired change. According to Marcia
Avner “grassroots community -based organizing is the process through which people plan
and build shared efforts to work for the changes that they want on their issues.” (pg418)
While grassroots organizations generally focus on helpful organizing demonstrated by Black
Lives Matter it can also include hateful organizing demonstrated by the Klu Klux Klan.
1) Identify a local, national, or international grassroots organization, 2) explain an area in
which they won a battle against a government or business entity, and 3) describe how the
organization used “good organizing” as explained on page 419.