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Answer both questions
1. As the world’s renowned household brand, Coca Cola never stops inventing. Coca Cola
Plus, a no-calorie yet with dietary fiber added Coca Cola, gained their first success in
Japan, was then introduced to Hong Kong in 2018. Critically discuss the target market of
Coca Cola Plus and the values the product offers to customers.
(50 marks)
2. Coca Cola Hong Kong announced the retirement of the classic contour glass bottle in Q2
2021. Consumer is expecting the new look, incorporated environmentally friendly
features and a proportion of recycled glass materials, to be launched this summer. Imagine
you are the Marketing Manager of Coca Cola, discuss your segmentation, targeting and
repositioning strategies.
(50 marks)
– Word limit: no more than 1,500 words. Please make it around 700 words each question, thanks
– Include the word count and references at the end of your paper.
– Typewritten in Times New Roman or Arial, font size 12, 1.5 lines spacing on A4 paper
– Please use more source that is about Hong Kong market, because the questions are talking about Hong Kong market, thanks a lot.
_ Main focus on these point in the questions
discuss the target market of Coca Cola Plus and the values the product offers to customers.
discuss your segmentation, targeting and repositioning strategies.
Use much marketing concepts that is related to the questions, thanks a lot.
This are the topic teach already
-The marketing environment
-Consumer decision making
-Segmenting and targeting markets
-Product concepts and services marketing
-developing and managing products
Can mainly use the these 5 concepts
Thanks for your help