Strategic management involves the formulation and implementation of the goals and objectives taken by an organization’s senior leadership on behalf of the shareholders (owners). Typically, this effort is focused on creating a unique and valuable position in the organization’s markets, making trade-offs on what not to do in order to accomplish the organization’s goals and objectives, and aligning the organization structure and polices to provide the best chance of achieving the first two points. Strategic management, quite simply, has one outcome to achieve – increase shareholder (owner) wealth.
Using the concept of the SWEATT model, how might this model be used to drive the strategic management processes of an organization. If you are unsure how to use the SWEATT model in a business environment, start by applying the SWEATT model to yourself and expand the model from there to a business situation.
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