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In order to develop quality discussion, please
provide carefully considered and wholly formed responses that evoke continued
dialogue. Please make sure that you incorporate examples from the readings
within your post and responses to enhance your overall discussion.
? 3) How does the concept of the donor pyramid relate to marketing and fundraising? Do you have examples showing the pyramid actually exists in practice?
The following texts are required
Lindahl,
Wesley E. (2010). Principles of Fundraising: Theory and Practice. Sudbury,
MA: Jones &
Bartlett.
Ostrower,
Francie (1995). Why the Wealthy Give: The Culture of Elite Philanthropy.
Pinceton, NJ: Princeton University Press.