a case study addressing cross-cultural challenges in business context. You may draw on your own professionalexperiences or search for other reliable information sources. Cases do not have to have a decision focus; illustrative, descriptive and analytical cases are also welcome. However, the case must be factual: that is, using real people, real companies, reaö situations – no composites. Though, you maydisguise the company and individuals involved ( note that on the first page of the case).
The floowing steps will help you write a case study
1. How to write and structure a case
– Write in the past tense (except for direct quotes)
– Identify and establish an issue/problem which can be used to teach a concept or theory.
2. The openning paragraph should make clear
– Who the main patagonist is
– Who the key decision maker is
– What the nature of the problem or issue is
– When the case took place, including specific dates
– Where the case took place – which organization
– Why the issue or problem arose
3. The body of the case should
– Tell the whole story – usually in a chronological order
– Typically contain general background on business environment, company background, and the details of the specific issue(s) faced by the individuals and organizations
– Tell more than one side of the story so that readers can think of competing alternatives
– Use clearly numbered exhibits or appendices
4. The concluding paragraph should
– Provide a short syntesis of the case to reiterate the main issues, or even to raisenew questions.
The case should be approximately 7 pages (max. 3000 words) in length and mustinclude following sections. A sample case is also provided in the attachment.
– Case text: 3-4 pages
-Teaching notes: 3-4 pages
*Research methodology
*Target audience
*Learning objectives
*Discussion questions (2-3 questions)
*Answers to discussion questions