– Choose a Start-up (Monzo Bank) and a country of your own choice(USA) –
Discuss the business model of chosen start-up(Monzo)
– Analyze the suitability of your chosen country for international expansion (USA)
– Discuss the capabilities that your chosen start-up requires for gaining sustainable competitive advantage in selected country.
– How to create/gain these capabilities?
– Discuss implementation of global strategy.
– provide supporting evidence to justify any arguments that you make in the report.
-Make sure that the report adopts a critical perspective, not a descriptive one