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Choose a brand/company that achieves each of the TRUE Brand Compass components. You may research the answer openly via internet and obviously from the iBook. You are encouraged to apply your answers, and thoughts/opinions, by explaining with examples.
Explain how the brand/company of your choice fulfills each TRUE component.
I want these discussions to be very focused on your thought process, your ideas, opinions, and knowledge. Obviously, if you make a claimed fact you MUST support with references.