Case Study Part I: Scenario
United Savings Bank (USB) is a large bank with branches spanning the United States. They are already collecting information on their customers in the following systems.
Core Banking System
Online Banking
Lending System (Auto/Personal Loans)
Credit Card System
Mortgage Lending System
Insurance Policy System
Financial Investment System
They are interested in understanding how they can leverage this data, in addition to data gathered from other potential sources, to provide a competitive advantage in their market.
You have been asked to present to the board a discussion on how big data can provide USB with a strategic advantage.
The following is the necessary information to complete this lab assignment.