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Learning Goal: I’m working on a writing question and need an explanation and answer to help me learn.Write an essay analysing the John Lewis Christmas advertising campaign, and consider the impacts of such advertising on individuals and society.Referencing Use APA referencing.• At least three sources in total must be cited in the essay & included in the references list. Note: more than three sources can be used; three is just the minimum requirement.• At least one source must be a written source you have researched by yourself.Note: any sources I have given out will not count as “your own” research.• All sources discussed including videos of the ads must be cited (I will send the info. needed)
Choose one of the questions below:Some people think the John Lewis Christmas adverts are just a clever marketing scam that encourage more consumerism; others think they contain an authentic message and demonstrate the power of thoughtfulness at Christmas time. What do you think?
“Some adverts appear to promote intrinsic values, associating their products with family life and strong communities. But they also create the impression that these values can be purchased, which demeans and undermines them” (Monbiot, 2011). Critically assess this claim with reference to the John Lewis Christmas adverts.
Critically analyse the John Lewis Christmas advertising campaign and discuss whether the impact of such advertising on society is, on the whole, positive or negative
More details and some required reference materials are attached.
Requirements: 1000-1200 words   |   .doc file